Evernote Price Increase (Again).

I’ve been using Evernote for years, it’s been a great way to collate reference material, open loops etc in one place. It was this site;

https://thesecretweapon.org that started me off. It gives you tips on how to organise a file structure within Evernote to track everything in life. It’s particularly good for project or knowledge workers.

Many long term users of Evernote will remember the old version which they replaced with the browser based thing they’re currently offering. They allowed users to continue to use the old version which they named ‘Legacy’ making it available for download. I’ve been running this (Legacy) for a few years now, and changed PC’s a month or two ago, and couldn’t find anywhere to download it and have since had to install and tolerate the new version. It’s painful.

It’s slow, it’s clunky, keyboard navigation is painful, and it doesn’t seem to integrate as well with Outlook. Sometimes adding an email from Outlook into a note is extremely slow. The sync is way off pace, I could go on. I am no longer a fan, but put up with it because I have been using the folder structure detailed in the Secret Weapon for years, it’s ingrained.

I just received an email from Evernote about my renewal, warning of another price increase. It used to be £44.99 a year and at last renewal they increased it to £54.99 which I stomached.

This year they have increased it to £79.99 which is a £25.00 increase. That’s about 45%!

The first few paragraphs of the email read as follows;

We’re writing to let you know about an upcoming change to your Evernote Personal subscription.

Also, we’re excited to bring you an update on some of Evernote’s latest features and improvements. Each one is designed to help you enhance your productivity. The team has been working hard to bring them to you—more on this below.

First, the new pricing. The price of your Annual subscription will change to 79.99 GBP per Year. The new price will take effect on your next renewal, 12/20/2023. New pricing came into effect as of May 1, 2023 for new subscribers.

By introducing new pricing, we know there’s a risk of disappointing valued Evernote customers like you. The change helps us continue improving the performance and reliability of the product we all love, as well as adding exciting new features. Rest assured that you won’t be paying more for just the same product—we think you’re going to enjoy and get great value out of the latest features and improvements.

The improvements that they detail really don’t justify the cost, so I thought they can get stuffed. One of my colleagues sent me this back in July;

“Evernote increasing from £44.99 to £79.99! (It was £29.99 a few years ago.) I’ve cancelled, they can get fucked.”

In percentage terms, that is a massive increase. When you consider that you can get an Office 365 subscription giving you access to Word, Outlook, OneNote etc for the same price as Evernote are now asking, it looks very expensive.

My new approach to being ripped off is to not interact, but to simply vote with my feet, so I started the cancellation process to downgrade to a free account. I won’t lose any data, but will not be able to sync as much. I’ll be able to root through what I want and put it into OneNote.

The cancellation process was geared to keeping you on their subscription model, the final insult was to offer me a 40% discount if I stayed with them. Not happening. They should have simply applied a small annual increase, rather than ripping the backside out of it….

They asked for my reasons, I gave them this;

A 45% increase is excessive for a slow and clunky piece of software. I wish I could still use Legacy, but I couldn’t find it anywhere to install on my new PC.
So, I’ve been stuck with crippled software in the name of progress and now you want to charge me the same amount for this as I would be charged for Microsoft 365 5 user licence?
You’re so funny. Bye.

I felt better for it. I hold the chequebook. No software is indispensable.

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